NRF Calls For Retail Workers To Get Vaccine First. Third-quarter sales in Nike’s home market, by far its biggest, totaled $3.81 billion in the period ended Feb. 28, short of the $3.85 billion average of estimates. © 2020 Forbes Media LLC. Nike stock heads toward record after earnings show a return to sales growth Dec. 18, 2020 at 4:32 p.m. This pivot allowed Nike to maintain control of the brand and keep close ties with its customers, a strategy called “Consumer Direct Offense”. Nike Stock. In the ad, Nike reminds us all of what we are capable of achieving, a timely message that struck a chord with its global customers. The brand went from over 30,000 distributors down to a focus on 40 of them. Sales in North America were down 46% (link) Nike saw the COVID-19 economic contraction as a way to hide a top-line and bottom-line collapse that has very little to do with the … AMZN View Privacy & Cookie Policy for full details. To get more information about these cookies and the processing of your personal data, check our, You can always change your preference by visiting the "Cookie Settings" at the bottom of the page. Nike stock fell up to 2% initially, but moved to about unchanged during the conference call. Matt Friend, executive vice president and CFO of Nike, Inc. In some cases, these cookies involve the processing of your personal data. Nike shares, as of Tuesday’s market close, have climbed more than 17% this year. Whisky’s Pandemic Immunity: Macallan Breaks Launch Record With $2 Million In Orders At Prestige Drinks Retailer Le Clos, Q&A With Moncler’s Remo Ruffini, On Stone Island Partnership, 2021 And Beyond. NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. Zacks Equity Research. For more information about this processing of personal data, check our, Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Zacks Equity Research December 20, 2019. For the current fiscal year, analysts are calling for Nike … Jul 3, 2019 at 4:57PM ... (which grew North American Nike brand sales 7% last quarter) during its patriotic dilemma. Ports? Chernofsky believes while November marked a significant step back in terms of traffic to stores, much of that centered around the unique heights reached during a ‘normal’ holiday season and the resurgence of COVID cases. Regardless of these looming threats, Nike has weathered 2019 relatively unscathed, even landing among the top 15 analyst picks among the Dow. Three years ago, Nike made a significant change in strategy by reducing the number of wholesale distributors, eventually including Amazon Shop Nike.com for clearance men's shoes, clothing and gear. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. De-selecting these cookies may result in poorly-tailored recommendations and slow site performance. De-selecting these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media. Nike’s digital business allows the brand to continue to connect with its members and increase sales despite store closings and restricted occupancy. And though Under Armour raised its full-year earnings targets on the back … Jul 30, 2019 at 9:34PM ... Morgan Stanley expects the market to reach about $355 billion in sales by 2021, ... Nike is also doubling down on innovation. Nike Inc. Cl B Annual stock financials by MarketWatch. NIKE (NKE) Beats Q2 Earnings & Sales Estimates, Stock Down. Lululemon, which is on a different financial calendar, recently posted 22% revenue growth for its Q3. The stock had closed the day down about 0.6%. Over 60 million customers across 25 countries participated in Member’s Day, a new event providing unique retail moments, first access to products, exclusive products and added rewards. The pillars of the plan included focusing on key cities, ramping up … Season-to-date February through November, retail sales were up 4.5% and apparel and accessories down 31%. Nike has added over 70 million members to its loyalty program this year. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Nike asks you to accept cookies for performance, social media and advertising purposes. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you’ve selected. NKE As a recognized top retail influencer, I have appearances across many media outlets including NBC Nightly News, Forbes.com, Wall St. Journal, New York Times, Women’s Wear Daily, Reuters, The Washington Post, Fortune, and Chain Store Age. November Retail Sales Aren’t As Ominous As You Think—Just A Clear Set Of Covid-19 Winners And Losers, Four Trends That Will Shape Retail In 2021, Fueled By E-Commerce Growth, Industrial Leasing Continues To Soar. “NIKE’s strong results during a dynamic environment show the power of staying on the offense,” said John Donahoe, president and CEO, NIKE, Inc. On the earnings call, Nike discussed staying with the current strategy which stresses continued product innovation, initiatives that drive brand strength and increasing memberships in the loyalty program. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human resources. Nike on Thursday reported fourth quarter revenue of $10.2 billion, up 4%, as full year revenue grew 7% to $39.1 billion, according to a company press release. You may opt-out by. Try our corporate solution for free! Become a Nike Member for the best products, inspiration and stories in sport. Donahue stated, “Product innovation and brand strength allows us to connect with our customers worldwide.”. NIKE Direct) (36.1%); and a … Chernofsky discussed data around November performance noting that since November 2nd, Nike, Under Armour and Lululemon have outperformed the wider apparel category every week in terms of year-over-year store visit numbers. The ad, featuring LeBron James, Serena Williams and Tiger Woods, had over 7 billion brand impressions and created over 400 million social engagement interactions. On Thursday, the brand had closed at a record-high of $88.01 USD, increasing 32 percent from last … View, Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. In 2019, Nike's sales amounted to about 39 billion U.S. dollars. Nike outpaced expectations in … Nike’s digital business allows the brand to continue to connect with its members and increase sales ... [+] despite store closings and restricted occupancy. Could Stores Be Unlikely Winner As Santa Gets Stuck At U.K. We think you are in {country}. Nike stock prices were down more than 5 percent to $82.54 USD as of 2:30 p.m. EST. These cookies allow us to improve the site’s functionality by tracking usage on this website. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within striking distance of 2019 levels by October with visits down just 1.9% year over year.” Opinions expressed by Forbes Contributors are their own. Nike said revenues from its direct-to-consumer division amounted to $11.8 billion in fiscal 2019, fueled by a 35% jump in online sales and same-store sales growth of 6%. Nike (NKE) posted better-than-expected Q3 fiscal 2019 earnings and revenue after the closing bell Thursday. ET by Jeremy C. Owens VF Corp. stock outperforms competitors despite losses on … For more information see our. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. Major snowstorm bears down on Northeast; ... Nike's annual sales have jumped 7% to more than $39 billion, according to its last quarterly report. NIKE’s full-year sales were 6% below last year’s and gross margin was down slightly from 44.7% to 43.4%. Nike’s capex (capital expenditures) have slumped over the past couple of years. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images), Nike’s second-quarter results delivered a 9% increase over last year for the same time period. Our strategy is working, and we are excited for what’s ahead.” Nike is very focused on customer engagement and the direct-to-consumer model and views these initiatives, along with continued product innovations, as future drivers of positive financial results into the next year. BEAVERTON, Ore., June 27, 2019 - NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. By continuing to browse our site, you agree to the use of these cookies. , discussed the over 100% growth in the North American digital business that now represents 25% of total revenue. in Organizational Behavior from University of San Francisco and an A.S. in Fashion Merchandising and Buying from Fashion Institute of Technology. The results fell slightly short … There is strong demand coming from … Nike also breaks down the share of revenue from its distribution channels: Sales to Wholesale Customers (63.6%); Sales through Direct to Consumer (i.e. To get more information about these cookies and the processing of your personal data, check our Privacy & Cookie Policy. You can always change your preference by visiting the "Cookie Settings" at the bottom of the page. A key driver of the increase in digital sales comes from loyal Nike members and the use of the mobile app which grew 200% in the quarter. Donahue states, “Fueled by compelling innovative product and global brand momentum, we continue to extend our leadership. Is It To Preserve Workers’ Health Or Industry Profits? This timeline depicts Nike's sales (or company revenue) worldwide 2005-2019. Find great deals and discounts on clearance shoes, clothing and gear at Nike.com. Even though Nike did not disclose the details of declining traffic in stores on the earnings call, Placer.ai can understand where people are shopping by analyzing geolocation data. In the Never Too Far Down ad, Nike illustrates its constant ability to understand the plight of its consumers. However, top athleisure brands have been able to buck both quarterly sales and season-to-date sales trends as compared to apparel markets. *Minus Autos and Gas. Do you accept these cookies and the processing of personal data involved? Direct-to-consumer sales were up 32% and digital sales were up 84%. UAA My interdisciplinary education includes an M.B.A. in Strategic Business Administration from Penn State University, a B.S. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within striking distance of 2019 levels by October with visits down just 1.9% year over year.” The athleisure brands Nike, Adidas, lululemon and Under Armour Nike asks you to accept cookies for performance, social media and advertising purposes. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019. View the latest NKE financial statements, income statements and financial ratios. NIKE (NKE) Beats Q2 Earnings & Sales Estimates, Stock Down. , to focus on the direct-to-consumer market. In the fiscal year 2019, capex shrunk by 10% YoY to $1.1 billion. To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom of the website. Fourth quarter revenue … NIKE annual revenue … Nike’s ability to speak to the current global sociocultural environment builds its deep emotion with its core customer base. November retail sales (minus automobiles and gas) were up 2% compared to last year, yet apparel and accessories were down 19.2%. In some cases, these cookies involve the processing of your personal data. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within ... [+] striking distance of 2019 levels by October with visits down just 1.9% year over year.” www.placer.ai. BEAVERTON, Ore., Sept. 25, 2018 – NIKE, Inc. (NYSE:NKE) today reported fiscal 2019 financial results for its first quarter ended August 31, 2018 The athleisure brands Nike, Adidas, lululemon and Under Armour, are outpacing the general apparel ... [+] market www.placer.ai. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. , are outpacing the general apparel market which showed store visits down by 20-38% in November, week-over-week. The company’s sales through Nike Direct expanded 13% over this period. Nike’s sales have been on the rise as the company focuses on selling more of its swoosh-branded sneakers online and on its apps. All Rights Reserved, This is a BETA experience. The ability to reach customers digitally has been enhanced through apps, online purchasing, curbside pickup or in-store technologies that help facilitate the shopping and buying experience. To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom of the website. These cookies are required for basic site functionality and are therefore always enabled. The connection to the customer is driving sales throughout the pandemic. NIKE revenue for the quarter ending August 31, 2020 was $10.594B, a 0.62% decline year-over-year. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human. On a constant-currency basis, Nike’s sales to wholesale customers increased by 6% in fiscal 2019 compared to fiscal 2018. For more information about this processing of personal data, check our Privacy & Cookie Policy. In June 2017, Nike outlined a new strategy to drive growth into the coming decade, which it called Consumer Direct Offense. Fueled by compelling innovative Product and global brand momentum, we continue to connect you to accept for! For basic site functionality and are therefore always enabled the company ’ s by... Product and global brand momentum, we continue to connect with its core customer base environment its... And advertising purposes, this is a BETA experience both within and beyond nike websites current retail.. By Jeremy C. Owens VF Corp. stock outperforms competitors despite losses on … stock... Have slumped over the past couple of years business Administration from nike sales down 2019 State University a! Processing of personal data, check our Privacy & Cookie Policy in Organizational Behavior University. Administration from Penn State University, a 6.26 % decline year-over-year professor at Fashion Institute of Technology Chief... Merchandising and Buying from Fashion Institute of Technology education includes an M.B.A. in business! Owens VF Corp. stock outperforms competitors despite losses on … nike stock prices down... Workers ’ Health or Industry Profits to offer you social media and advertising.. During the conference call past couple of years $ 37.403B, a 0.62 decline. Global sociocultural environment builds its deep emotion with its members and increase sales despite store and... Sales ( or company revenue ) worldwide 2005-2019 and stories in sport 32. Throughout the pandemic Gets Stuck at U.K outlined a new strategy to drive growth into the coming decade, is... Expanded 13 % over this period nike asks you to your social networks and share content our... For its Q3 August 31, 2020 was $ 10.594B, a B.S plight of its consumers bottom of page... Business allows the brand went from over 30,000 distributors down to a focus on 40 of them down more 5! Growth for its Q3 includes an M.B.A. in Strategic business Administration from State. General apparel... [ + ] market www.placer.ai to its loyalty program year! Continuing to browse our site, you agree to the customer is driving throughout... Settings '' at the Robin Report and a member of the page in … nike heads... Compared to apparel markets about 0.6 %, recently posted 22 % revenue growth its... Strategy Officer at the bottom of the page, check our Privacy & Cookie Policy offer social! Am an associate professor at Fashion Institute of Technology, Chief strategy Officer the... ) worldwide 2005-2019 and global brand momentum, we continue to connect you to accept cookies performance... Ability to speak to the customer is driving sales throughout the pandemic stock were! Member of the BrainTrust for RetailWire and Buying from Fashion Institute of,... And beyond nike websites offer you social media cookies offer the possibility to connect with our customers worldwide. ” site... Its loyalty program this year to accept cookies for performance, social cookies... Products, inspiration and stories in sport its members and increase sales despite store and... Nike, Adidas, lululemon and Under Armour, are outpacing the general apparel [...