What’s more, is that your voice-enabled VAs can double as analytical agents and elicit valuable inputs that help you build a stronger business strategy. While the uptake of voice-powered search in the finance sector isn’t broad right now, that doesn’t mean it won’t be in the future. By working with My Frugal Year, they can make use of her 60.5k followers who are already interested in financial content. That’s where digital marketing for financial services come into play. A post shared by Charlotte Jacklin (@charlottejacklin), 10 LinkedIn Background Photo Tips That Will Make Your Profile Stand Out, 11 Marketers Reveal Their Best Tips on Being Creative and Productive During Winter. However, other methods aren’t to be overlooked, including white papers, reports, eBooks, even questionnaires that can be a form of content marketing. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. With a new year and the start of a decade some trends will clearly dominate the world of marketing in 2020 and … We look at the three financial content marketing trends you need to master by 2020. The Financial Forecasting Software market report, added by Market Study Report, LLC, descriptively covers the present & future growth trends, in addition to highlighting the global expanse of this industry and elaborating the regional share and contribution of each region of the Financial … “What are your biggest pain points?’ ‘What are they looking for in a financial product at the moment?’ are good questions you can ask them and then take it off from there. Even today, Nationwide is still running this campaign, adapting their current ones to the COVID-19 pandemic with poets recording themselves at home. Content marketing: By 2020, we expect to see more use of content marketing, from financial education to product demonstrations and advisory messaging. In the midst of it all, keeping up to date with trends should also be part of your agenda. Say your prospect clicks on one of your ads that you’ve posted on your social platforms. Siri and Alexa are the most famous voice-search enabled virtual assistants that we have today among many others. Address your key customer concerns so they know you also care about what troubles them. Overall, AI-enabled real-time audience insights can help lower and even prevent you from wasting valuable advertising and marketing resources for financial companies all while allowing them to engage and interact with your customers in an efficient, proactive, and accurate way. That is not the case anymore today. The data looks at where families shop and how much they spend. And if that wasn’t shocking enough, did you know that 58% of younger audiences don’t mind advertising that comes from or features their favorite personalities? Single. VAs aren’t just flashy methods of brand integration. 10 Fintech Trends for 2020/2021: Top Predictions According to Experts. Thankfully, many banks have developed their own user-friendly apps and optimized their websites so that their customers can actively engage without having to physically go to the bank. You can even get inspired by Deloitte that created a “Back to School” survey in 2019. While you likely have a financial content marketing strategy in place, it should never be a static document. This will give your customers a different avenue and way of experiencing your services. Too many companies are turning up their noses at the idea of working with influencers, but influencers aren’t anything new. You might decide to run an event or create a pop up to get customers to engage with you. Working on a few campaigns that adopt some of these current trends can easily change the course of your business and how customers engage with you. It’s always best to take inspiration from your competitors but never outright copy. , a free finance personal assistant app that currently has over 2k followers. 2020 Marketing Trends for the Financial Services Industry February 17, 2020 / 0 Comments / in Growth Hacking / by Judy Caroll We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing … In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. The 2020 Election Also Plays A Role. Discover how emerging trends are set to impact the financial services landscape in 2020. The world is continuously changing, and with it, the way customers interact with businesses. Learn how your comment data is processed. Aside from just posting them onto your website, you can also opt to send exclusive contents of that sort to your customers’ email. This report published data on how families in the US spend their money when children go back to school each September. The trick to omnichannel marketing is to offer something unique to a service or task that is not as exciting or difficult for people to engage with. In 2016, CoinTelegraph reported that 92% of millennials don’t trust banks. 2020 Marketing Trends for the Financial Services Industry. The most recent video marketing stats show that audiences love and want to see more video content from brands. 30 seconds to two-minute videos can be really impactful in getting potential customers to engage with your business. This site uses Akismet to reduce spam. The post-crisis regulatory frameworks have been gradually settling into place, and financial institutions have been adjusting their business models accordingly. Now that 2020 is around the corner, we’ve identified the top five digital marketing trends to watch: Higher expectations from a brand’s human connection; More competitive digital space, … Artificial intelligence is definitely a trending financial marketing topic that can be hugely beneficial for your business in multiple ways, including analytics. Often businesses use articles and blogs to provide audiences with their knowledge. On the other hand, some banking companies have taken several steps more forward and truly thought out of the box. They would have to provide relevant details about their business, needs, interest, etc. Here’s Capital One showcasing their cafes and the reasoning behind the initiative. It’s a good idea to work with a videographer not only to shoot and edit your videos but to talk through your video content ideas to make sure that they are viable. This article was written for Business 2 Community by Judy Caroll.Learn more about writing for B2C, Judy Caroll is a Marketing Executive at Callbox, a blogger, online marketer, she helps their business improve by giving expert advice on sales and marketing.… View full profile ›. Artificial intelligence can garner data around topics, conversations, and areas of your business that your customers are interested in. Judy Caroll February 21, 2020. You have a greater chance of attracting prospects to your website by combining videos into your marketing as users frequently spend 88% more time on websites with video content than those that don’t. It is now becoming … Video content is certainly not something to be overlooked. Back in December 2019, Alex Stedman, or as she is known by her Instagram handle, The Frugality, did a. with British bank, Natwest. If Finance Companies start going more and more virtual while still having that human touch and look out for your customer’s financial needs and wants, that’s when innovation starts. These are trends … Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. In fact, many financial companies have already jumped on to this already. ... experienced commercial success during the 2007 Global Financial Crisis. In 2020, AR is expected to surpass VR … As such, customer experience (and continually evolving digital transformations necessary to keep up), digital expansion and all things identity will also reign supreme as we enter this new set of Roaring 20s. This addition to the report strengthens the message that Deloitte cares and is there to listen. Nationwide’s strategy connects with audiences because these financial ads feature people who are just like them, the messaging is engaging. In doing so, you can stay current and get in front of the right people. While these features are essential, it’s all too easy to forget about developing your offline methods of marketing. The key thing for financial businesses is to remember that building trusting relationships takes time and a lot of work, but creating robust campaigns with innovative ideas that put the customer at the forefront will make you the popular choice. So, the best solution here is to use video marketing to capture their attention and provide faster solutions. And in order to keep up with the fast-changing world of marketing, it is absolutely necessary to possess the right tools and incorporate them into your current financial game plan. They can handle all the financial product related questions that your customers might have round the clock so you don’t have to worry about queries stocking up unanswered in your chatbox while you sleep at night. Pierre-Loïc Assayag of Traackr Shares Standout Influencer Marketing Trends of 2020 The executive says COVID-19 accelerated trends that were already under way. Starling is an example of how financial businesses can use an exponentially growing market to expand their audience as well as products and services. Time. The good news is that’s exactly what chatbots have been created for. In 2020, look for more IBDs to follow the example of hybrid RIA firms like Kestra Private Wealth Services and Private Advisor Group by providing separate channels for wirehouse breakaways. don’t mind advertising that comes from or features their favorite personalities? Customers expect instant results as well as instant answers to their questions. … Now, the thing is, people want to be able to even do their banking at just one click of a button from wherever they are, at whatever time of the day. Video marketing could be considered a luxury back in the days since not many companies saw the value in spending a good chunk of their resources for a 30-second to 2-minute video. Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. Content Marketing Download now Backed by comprehensive consumer and market data and grounded with in-depth analysis and brand examples, discover how four emerging trends are set to impact the financial services landscape in 2020. US lockdowns began in March 2020 (the end of Q1). Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. Amazon has created an Alexa skill for the Amazon Store Card in which users can interact with this product by adding the ability to their Amazon devices and allowing users to manage their accounts simply by using their voice. It is to help shift from a product mindset to a customer-centric one by providing them with a ‘voice’ that answers their queries. AI Insights help you identify certain topics, conversations, and areas that your user is more interested in and help drive your marketing campaigns in the right direction. For this campaign, they worked with blogger. As a finance company, it helps if you tweak your marketing accordingly to find out more about your customers’ emotional motivations for their financial transactions. 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